{"id":244955,"date":"2022-05-17T09:01:26","date_gmt":"2022-05-17T07:01:26","guid":{"rendered":"https:\/\/portraitsdegouts.com\/?p=244955"},"modified":"2025-02-22T01:31:38","modified_gmt":"2025-02-22T00:31:38","slug":"le-clean-label","status":"publish","type":"post","link":"https:\/\/portraitsdegouts.com\/mystaging01\/le-clean-label\/","title":{"rendered":"Le Clean Label"},"content":{"rendered":"

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Le Clean Label<\/h1>\n

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Qu’est ce qu’il se cache derri\u00e8re le terme Clean Label ?<\/h2>\n

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Qu’est ce que c’est ?<\/h2>\n

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<\/i><\/p>\n

C’est une d\u00e9marche (non r\u00e9glement\u00e9e) que les entreprises agroalimentaires peuvent mettre en place pour r\u00e9pondre aux exigences des consommateurs.<\/span><\/p>\n

Elle s’applique sur diff\u00e9rents aspects comme la communication et la formulation des produits.<\/span><\/p>\n

<\/span><\/p>\n

Les principaux principes :<\/b><\/h2>\n

<\/b><\/p>\n

– R\u00e9duire le nombre d’ingr\u00e9dients pr\u00e9sents dans la composition du produit<\/p>\n

– Utiliser des ingr\u00e9dients connus, simples, les plus naturels possibles<\/p>\n

– Faire preuve de transparence sur les proc\u00e9d\u00e9s de fabrication des produits, l’origine des mati\u00e8res premi\u00e8res, le bio<\/p>\n

– R\u00e9duire les allerg\u00e8nes et les additifs<\/p>\n

<\/span><\/p>\n

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Les enjeux en R&D<\/h3>\n

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– Sourcer de nouvelles mati\u00e8res premi\u00e8res plus naturelles<\/b>
Exemple : remplacer les texturants additifs par des fibres v\u00e9g\u00e9tales aux propri\u00e9t\u00e9s g\u00e9lifiantes, \u00e9mulsifiantes et stabilisantes<\/em><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

– Optimiser les formulations en conservant les qualit\u00e9s organoleptiques des produits alimentaires (go\u00fbt, couleur, texture, aspect) souvent d\u00e9j\u00e0 accept\u00e9s par les consommateurs<\/strong>\u00a0<\/b> <\/i><\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

– Adapter le process de fabrication en fonction des nouveaux ingr\u00e9dients utilis\u00e9s<\/strong>\u00a0<\/b> <\/i><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

– Prendre en compte les co\u00fbts li\u00e9s \u00e0 la reformulation<\/strong><\/i><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_orientation=\u00a0\u00bbjustified\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#F4F4F2″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb||58px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_3_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||8px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Comment reconna\u00eetre les produits formul\u00e9s dans cette d\u00e9marche ?<\/h3>\n

[\/et_pb_text][et_pb_divider color=\u00a0\u00bb#cccccc\u00a0\u00bb divider_weight=\u00a0\u00bb2px\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.1″ max_width=\u00a0\u00bb30%\u00a0\u00bb max_width_tablet=\u00a0\u00bb150px\u00a0\u00bb max_width_phone=\u00a0\u00bb150px\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||-7px||false|false\u00a0\u00bb animation_style=\u00a0\u00bbfold\u00a0\u00bb animation_direction=\u00a0\u00bbleft\u00a0\u00bb animation_intensity_fold=\u00a0\u00bb5%\u00a0\u00bb animation_starting_opacity=\u00a0\u00bb100%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb header_3_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_3_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_3_font_size=\u00a0\u00bb30px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Les ingr\u00e9dients sont g\u00e9n\u00e9ralement connus des consommateurs c’est-\u00e0-dire qu’ils peuvent se retrouver dans les placards
de leur cuisine.\u00a0<\/p>\n

Je vous ai cit\u00e9 un exemple de produits d’une m\u00eame famille avec une liste d’ingr\u00e9dients clean par rapport \u00e0 une autre classique.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb4″ _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb width=\u00a0\u00bb85%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_padding=\u00a0\u00bb40px|40px|40px|40px|true|true\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Biscuit au chocolat noir \u00ab\u00a0clean\u00a0\u00bb
<\/b>Ingr\u00e9dients<\/span> : farine de bl\u00e9, chocolat noir 24% (f\u00e8ves de cacao, sucre, beurre de cacao, \u00e9mulsifiant : l\u00e9cithine de soja, extrait naturel de vanille)<\/span>,\u00a0\u00a0beurre doux, sucre, \u0153ufs frais de plein air, sucre glace, huile d’olive 2%, fleur de sel 0,2%, poudre \u00e0 lever, sel.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Biscuit au chocolat
<\/b>Ingr\u00e9dients<\/span> : sucre, farine de bl\u00e9 24,3%, huiles v\u00e9g\u00e9tales (palme, colza), farine compl\u00e8te de bl\u00e9 10,8%, p\u00e2te de cacao, beurre de cacao, cacao maigre en poudre 3,2%, lait \u00e9cr\u00e9m\u00e9 en poudre, sirop de glucose, lactos\u00e9rum en poudre, mati\u00e8re grasse laiti\u00e8re, amidon de bl\u00e9, beurre de karit\u00e9, poudres \u00e0 lever (E503, E500, E450), \u00e9mulsifiants\u00a0 (l\u00e9cithines de soja et tournesol), sel, lactose et prot\u00e9ines de lait, ar\u00f4me.<\/span><\/p>\n

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On constate que la deuxi\u00e8me liste d’ingr\u00e9dients est beaucoup plus complexe que la premi\u00e8re. Les mati\u00e8res grasses utilis\u00e9es sont diff\u00e9rentes, l’une privil\u00e9gie l’huile d’olive et l’autre une association d’huiles v\u00e9g\u00e9tales comme le palme, le colza et le karit\u00e9 avec aussi une mati\u00e8re grasse laiti\u00e8re.\u00a0<\/p>\n

Comment formulez vous vos produits\u00a0 ? Avez-vous adopt\u00e9 la d\u00e9marche Clean Label ?<\/b><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_4_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_4_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_4_font_size=\u00a0\u00bb30px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pour aller plus loin : <\/h4>\n

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Si vous avez des difficult\u00e9s<\/strong> :<\/p>\n

– vous manquez de connaissances dans le monde des ingr\u00e9dients \u00ab\u00a0naturels\u00a0\u00bb,<\/span><\/p>\n

– vous pataugez pour reformuler vos recettes,<\/span><\/p>\n

– vous n’arrivez pas \u00e0 obtenir un produit satisfaisant sur ses qualit\u00e9s organoleptiques,<\/span><\/span><\/p>\n

vous avez s\u00fbrement besoin d\u2019\u00eatre soutenu techniquement dans votre recherche & d\u00e9veloppement.<\/p>\n

Je vous propose de r\u00e9server un rendez-vous t\u00e9l\u00e9phonique<\/a>.<\/p>\n

Je r\u00e9aliserai un diagnostic de votre portefeuille de mati\u00e8res premi\u00e8res, je mettrai en place des formulations r\u00e9pondant \u00e0 votre cahier des charges en sourcant les nouvelles mati\u00e8res premi\u00e8res et nous pourrons ensemble \u00e9laborer les diff\u00e9rents tests laboratoire.<\/p>\n

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Cynthia Pierini<\/h4>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_font_size=\u00a0\u00bb18px\u00a0\u00bb custom_margin=\u00a0\u00bb||20px|||\u00a0\u00bb text_orientation_tablet=\u00a0\u00bb\u00a0\u00bb text_orientation_phone=\u00a0\u00bbcenter\u00a0\u00bb text_orientation_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]J’accompagne les entreprises dans le domaine de l\u2019alimentation qui souhaitent \u00e9veiller les pupilles et papilles de leurs clients pour optimiser la composition et la communication de leurs cr\u00e9ations. [\/et_pb_text][et_pb_button button_url=\u00a0\u00bbhttps:\/\/portraitsdegouts.com\/mystaging01\/qui-suis-je\/\u00a0\u00bb button_text=\u00a0\u00bbEn savoir plus\u00a0\u00bb button_alignment=\u00a0\u00bbleft\u00a0\u00bb button_alignment_tablet=\u00a0\u00bbleft\u00a0\u00bb button_alignment_phone=\u00a0\u00bbcenter\u00a0\u00bb button_alignment_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.17.1″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb18px\u00a0\u00bb button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_color=\u00a0\u00bb#BD3039″ button_border_width=\u00a0\u00bb0px\u00a0\u00bb button_border_radius=\u00a0\u00bb11px\u00a0\u00bb button_font=\u00a0\u00bbMarcellus|700||on|||||\u00a0\u00bb button_text_size_tablet=\u00a0\u00bb18px\u00a0\u00bb button_text_size_phone=\u00a0\u00bb18px\u00a0\u00bb button_text_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb button_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_text_color__hover=\u00a0\u00bb#BD3039″ button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb button_bg_color__hover=\u00a0\u00bb#FFFFFF\u00a0\u00bb button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Qu’est ce qu’il se cache derri\u00e8re le terme Clean Label ?
\nQu’est ce que c’est ?
\nQuels sont les enjeux en R&D ?
\nComment reconnaitre les produits formul\u00e9s dans cette d\u00e9marche ?<\/p>\n","protected":false},"author":2,"featured_media":244515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-244955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recherche-developpement-agroalimentaire"],"_links":{"self":[{"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/posts\/244955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/comments?post=244955"}],"version-history":[{"count":5,"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/posts\/244955\/revisions"}],"predecessor-version":[{"id":245057,"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/posts\/244955\/revisions\/245057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/media\/244515"}],"wp:attachment":[{"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/media?parent=244955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/categories?post=244955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portraitsdegouts.com\/mystaging01\/wp-json\/wp\/v2\/tags?post=244955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}